From November 21 to 23, the 2024 International Exhibition on Natural Extracts and Health Food Ingredients, together with the 23rd National Autumn Exhibition on Food Additives and Ingredients (FIC–Health Expo 2024), was grandly held at Halls 9.1, 10.1, and 11.1 in Area B of the Guangzhou Import and Export Fair Complex.

As a long-standing exhibitor, Xinqian’an Group showcased its portfolio of amino acids, sweeteners, natural extracts, and other product lines at FIC, while unveiling two groundbreaking innovations—HaiCuisu and Isomaltulose—positioned as “new dietary resources” and “the latest sugar‑substitute favorites.” These new offerings align closely with market trends and consumers’ diverse needs, highlighting Xinqian’an’s innovative achievements and unwavering commitment to building a sustainable food system. Throughout the exhibition, booth 11A20—where Xinqian’an was located—and the launch event drew a steady stream of visitors, attracting numerous customers and industry professionals.

At the corporate innovation成果 exchange meeting on the morning of the 21st, Zhong Bo delivered a comprehensive and detailed presentation on the company’s new products—HaiCuisu and isomaltulose. During his keynote address, he also actively shared and exchanged with industry peers the company’s experiences and insights in R&D, innovation, and industry development. Participants engaged in open and candid discussions, gaining valuable takeaways.